Spotify has recently announced some major changes to its podcasting platform during its Stream On event in LA. One of the most significant updates is the redesign of the Spotify for Podcasters dashboard, which will now feature better tools for creating, managing, growing, and monetizing podcasts all in one place.
This update also involves consolidating the Anchor podcast creation service, which Spotify acquired for $154 million in 2019, into Spotify for Podcasters. As a result, the Spotify for Podcasters dashboard will become more powerful, giving creators access to data on their show's performance, the ability to create or upload episodes instantly, and the option to add videos, Q&As, polls, or dig into analytics to learn more about listener habits.
These new features were previously only available to creators hosted on Anchor, but now, all podcasters on Spotify will have access to them. Additionally, the new Spotify for Podcasters dashboard will soon integrate Megaphone, Spotify's hosting solution for enterprise publishers, directly into the product. This consolidation will make Spotify for Podcasters a one-stop-shop for creators, centralizing access to all the tools Spotify offers.
Spotify also announced its partnership with Patreon, enabling creators to expand their creative business through direct payments from fans, while allowing fans to listen to Patreon content on Spotify. This feature gives podcasters the ability to choose how they monetize their content and build out their business.
Furthermore, Spotify said it would make its video podcasting features and interactive tools for podcasters more broadly available. The company's interactive podcast polls and Q&As became publicly available through the Anchor creation app in 2021, reaching 160 markets.
Podcasters using Spotify will also be happy to know that Autoplay for Podcasts is now available, meaning that when an episode ends, another relevant episode will automatically start playing based on the user's tastes.
These changes come as Spotify's podcast strategy undergoes a revamp, which has seen restructuring and the departure of key executives, including Dawn Ostroff and Max Cutler. Despite this, Spotify's podcasting platform continues to grow, with the number of independent and enterprise podcasters using the service increasing by over 700% in the last two years.
In conclusion, podcasters in Arkansas can take advantage of Spotify's latest updates to create, manage, and monetize their podcasts more efficiently. With all the tools in one place, they can grow their audience and business, while Spotify continues to invest in its podcasting platform's development.